I must speak on a more personal note now, as website design now seems to be something that you can pick up from your local branch of Tesco or do yourself in your home office or bedroom.

Yes, of course it is possible to design your own website, but the results for your business if you get it wrong can be devastating. Sadly, some of the businesses I have dealt with have seen having a website as a "necessary evil" in today's society, especially those of what we might term the "old school", and cannot see the investment potential of a good website.

My message is simple: If you are going to have your business advertised by a website, you need to make it look and function as well as your potential clients would expect your office, factory or shop to. If it does not, you are doing more harm than good ...........

Remember, the only free cheese is in the mousetrap. If you called a range of plumbers for a quote to fix your central heating system, would you go with the one who said he'd do it for a tenner?

Our motto is "keep it simple and make sure it works", a bit like this site really! Contact us today for a free design quote.

Many home-made websites do not include the necessary "meta tags" and other web code which will get you noticed on search engines. If you are unsure whether your current site has these attributes, simply choose the View Code option from the top of your browser. You should see at least reference to "meta keywords" and "description".

If you really want to design your own site, we recommend using our Web Builder Plus software, as this allows you to add the proper tags to your pages.

Once these are in place you need to compare these and other factors with those of your highest ranking competitor. But that's Website Optimisation for you!